Our Queens Workwear Story
The idea for Queens workwear was born through a covid lockdown project. Alex & Becca were renovating a retro NZ caravan which led to many discussions around the lack of options for well fitting and stylish workwear apparel for women.
With the growing number of females entering the trades, women in agriculture, Home DIYers and more we recognised an opportunity to empower our wahine toa by providing clothing options for women of all beautiful shapes and sizes.
Women face multitudes of adversity in the society that we live in. It takes strong women backing each other and bigging each other up to help grow our confidence and solidify the belief that women not only belong in male dominated industries but can help to improve these industries.
Meet the team
Rebecca Hassall
Originally from the UK Becca has spent over 7 years living in New Zealand. Spending most of her time in Queenstown, she fell in love with the country as a keen skier and hiker. Becca is like lots of other women who are at the start of their trade journey. Time renovating caravans with Alex allowed Becca to become familiar with the art of building; sanding, painting, demolishing, and confidently using power tools for cutting. She has also spent time on a dairy farm, looking after the well being of the animals, and getting used to constantly being dirty! Both environments highlighted the lack of well fitting suitable clothes for women. Becca is excited to see the brand grow and be enjoyed by women across NZ!!
Alex van Dam
Alex's journey in the trades began as a teenager, working in a timber yard milling timber and delivering firewood. This is where her love for timber began. Alex chose building because she is passionate about everybody's basic human right to have a safe place to call home. A career in building provides her with the skill set required to provide this need. After being in the trades for over a decade and struggling to find clothing that fits well, looks good and is comfortable it is time to take matters into her own hands. Partnered with Becca this is where Queens Workwear began.